Humanidades

¡Hay que tratar muy bien a los medios de comunicación! Antoine Leonetti

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Desde el Posgrado de Gestión de eventos de la UOC, entrevistamos a los docentes de la titulación para conocer la visión profesional y la experiencia personal de los especialistas en este sector.

Entrevista a Antoine Leonetti 

1. ¿Qué son para ti los eventos?

Un evento, según creo, es el hecho de reunir a cierto público alrededor de un acontecimiento bien organizado y poco habitual. El hecho de que sea algo excepcional, peculiar y que “salga de lo ordinario”, digamos, es para mi el punto más importante de un evento. Es la razón por la cual uno decidirá que tiene sentido ir a disfrutarlo, compartirlo, y quedarse con la sensación de haber aprendido algo, de haber visto algo nuevo y haber querido compartirlo con más gente… Y es a la vez la razón por la cual cualquier evento, más allá de la calidad de su programación, tiene que ser bien comunicado, bien publicitado, para dar a entender exactamente las ventajas que supone acudir a él.

2. ¿Cuál es tu evento preferido? ¿Porqué?

Me gustan mucho los festivales de verano como el Grec en Barcelona o los Veranos de la Vila en Madrid. Primero porque son festivales bastante accesibles y luego porque son eventos urbanos que consiguen llevar al corazón de estas ciudades y en marcos con mucho encanto a lo mejor de la escena cultural internacional, tanto de vanguardia como los de “toda la vida”. Una noche en el Teatro Grec, en particular, es siempre mágica: te hace sentir muy lejos de tu cotidiano, a pesar de encontrarte – como es mi caso – en casa.

3. ¿Qué no olvidarás jamás?

¡Hay que tratar muy bien a los medios de comunicación! Y tener mucho cuidado con lo que se dice, tanto en las entrevistas como en privado, porque a veces lo “privado” puede de repente aparecer impreso en un periódico… Me pasó con un periodista, cuando trabajaba en una compañía discográfica. Mencionó en su medio la rivalidad que le había comentado entre la cantante de ópera que yo representaba y otra cantante con quien iba a actuar… ¡Se me cayó el mundo a los pies! Era muy joven y me lo perdonaron, pero me enseñó a ser extremadamente riguroso en las conversaciones, tanto con medios de comunicación como con responsables administrativos, patrocinadores, etc.

4. ¿Cómo ves actualmente el mundo profesional de la gestión de los eventos?

El mundo profesional de la gestión de los eventos está, precisamente, muy profesionalizado. La existencia de buenas formaciones en gestión cultural, en particular, ha favorecido desde hace ya treinta años la emergencia de varias generaciones de gestores culturales que además han ido viajando, han importado experiencias y buenas prácticas desde todo el mundo, y han elevado por lo tanto considerablemente la calidad de los contenidos de los eventos, la seriedad de sus ejecuciones y la rigurosidad de sus evaluaciones. Frente a la disminución de los apoyos públicos a los eventos, estos profesionales han agudizado más todavía, si cabe, sus dotes de gestión de los recursos, obligando cualquier gestor de evento a tener en este sentido una buena formación, ya que la “competencia” entre eventos, para conseguir el apoyo privado de las marcas comerciales, es muy elevado.

5. ¿Cómo empezaste a integrarte en el sector? ¿Cuál fue tu primer proyecto y cómo lo recuerdas?

Empecé a trabajar en el sector de los eventos en la empresa Sold Out, que llevaba entonces la contratación de los artistas internacionales del Festival de Benicàssim. Participé en la negociación y el seguimiento de estos contratos, y luego me encargué de pagar a los managers allí en el festival, cada vez que empezaba un concierto… Una experiencia bastante divertida, pero que a la vez me enseñó el rigor y la seriedad que son necesarios a la hora de lidiar con muchas personas de lenguas y culturas diferentes, y lo peculiar y que son en general las relaciones con los artistas y sus representantes.

6. ¿Qué le recomendarías a un estudiante que está interesado en el mundo de la gestión de los eventos?

Intentar captar experiencias, al principio, haciendo prácticas o proponiendo su colaboración puntual en eventos de diferentes tipos. En un festival, por ejemplo, siempre hacen falta voluntarios… O al menos, si ya tiene claro qué sector más le interesa (cultural, deportivo o corporativo), multiplicar las colaboraciones con entidades diferentes. Eso le permitirá demostrar sus cualidades, en primer lugo, y luego así podrá empezar a tejer su red de contactos, una red que constituirá luego, a lo largo de su carrera, un activo fundamental, un verdadero tesoro que tendrá que cuidar y mantener activo para conseguir cierta continuidad en la organización de eventos.

7. Quieres añadir alguna cosa más en relación a la profesionalización de la gestión de los eventos?

Un evento es un ciclo, del cual hay que cuidar con esmero cada etapa. Es importante, por eso, tener bien integrada la metodología de gestión de proyectos y sus diferentes fases, desde la concepción inicial hasta la evaluación final, pasando por la definición del público objetivo, la búsqueda de financiación, la definición del plan de producción, la comunicación, etc. Y sobre todo, la definición de una misión y de unos objetivos claros, de los cuales es importante intentar no apartarse nunca. Si la tentación de cambiar o añadir objetivos o cambiar de misión se vuelve apremiante, será porque el proyecto no ha sido bien definido al principio… y por lo tanto hará falta, probablemente, volver a empezar.

8. ¿Qué aspecto de un proyecto hay que cuidar especialmente?

La redacción de un proyecto tiene que estar muy cuidada. De una buena formulación escrita dependerá el éxito del proyecto, porque del hecho de que un proyecto sea bien escrito y desarrollado con lógica (y sin faltas de ortografía…) depende la evaluación positiva por parte de la administración pública, para la atribución de posibles subvenciones, o por parte de las marcas comerciales, para su posible patrocinio. Es fundamental tener una buena base escrita, que luego habrá que adaptar a las exigencias de estos posibles financiadores, tanto públicos como privados.

57 comments

  1. Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

  2. Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

  3. If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.

  4. The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.

  5. I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)

  6. The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.

  7. Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

  8. This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.

  9. If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.

  10. If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.

  11. Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

  12. The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.

  13. Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

  14. Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.

  15. Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

  16. If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.

  17. The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.

  18. If you’re still on the fence: grab your favorite earphones, head down to a Best Buy and ask to plug them into a Zune then an iPod and see which one sounds better to you, and which interface makes you smile more. Then you’ll know which is right for you.

  19. The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.

  20. The new Zune browser is surprisingly good, but not as good as the iPod’s. It works well, but isn’t as fast as Safari, and has a clunkier interface. If you occasionally plan on using the web browser that’s not an issue, but if you’re planning to browse the web alot from your PMP then the iPod’s larger screen and better browser may be important.

  21. The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.

  22. Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

  23. Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

  24. Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

  25. This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.

  26. The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.

  27. The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.

  28. Between me and my husband we’ve owned more MP3 players over the years than I can count, including Sansas, iRivers, iPods (classic & touch), the Ibiza Rhapsody, etc. But, the last few years I’ve settled down to one line of players. Why? Because I was happy to discover how well-designed and fun to use the underappreciated (and widely mocked) Zunes are.

  29. Zune and iPod: Most people compare the Zune to the Touch, but after seeing how slim and surprisingly small and light it is, I consider it to be a rather unique hybrid that combines qualities of both the Touch and the Nano. It’s very colorful and lovely OLED screen is slightly smaller than the touch screen, but the player itself feels quite a bit smaller and lighter. It weighs about 2/3 as much, and is noticeably smaller in width and height, while being just a hair thicker.

  30. Hands down, Apple’s app store wins by a mile. It’s a huge selection of all sorts of apps vs a rather sad selection of a handful for Zune. Microsoft has plans, especially in the realm of games, but I’m not sure I’d want to bet on the future if this aspect is important to you. The iPod is a much better choice in that case.

  31. Sick and tired of being bored? There’s nothing at all good to watch on TV these days. How many cat videos can you watch at YouTube? What you really want is some live adult entertainment. That’s what http://www.camgirl.pw is all about. It’s 24/7 excitement like you’ve never seen before. Check it out and tell a friend. Something this good needs to be shared.

  32. Sorry for the huge review, but I’m really loving the new Zune, and hope this, as well as the excellent reviews some other people have written, will help you decide if it’s the right choice for you.

  33. I’ll gear this review to 2 types of people: current Zune owners who are considering an upgrade, and people trying to decide between a Zune and an iPod. (There are other players worth considering out there, like the Sony Walkman X, but I hope this gives you enough info to make an informed decision of the Zune vs players other than the iPod line as well.)

  34. This is a new list for today. I’m sorry about the last two lists. You may find some proxies not working the way they should. There was also duplicates in the list. I’m still learning about free public proxies. I hope you can make good use out of this list.

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